Nullam dignissim, ante scelerisque the is euismod fermentum odio sem semper the is erat, a feugiat leo urna eget eros. Duis Aenean a imperdiet risus.
Loading
Nullam dignissim, ante scelerisque the is euismod fermentum odio sem semper the is erat, a feugiat leo urna eget eros. Duis Aenean a imperdiet risus.
Select Region
Here's one we're not proud of. We rebuilt techchaps.com on a new platform, and in the process every URL changed — and we shipped it without redirects. Google was still sending people to the old addresses, and every one of them hit a 404. Organic search, our biggest channel, fell close to 90%.
Key Takeaways
The fix was unglamorous. We pulled the analytics to find which old URLs had actually earned traffic, mapped each to its closest live page, and shipped 40 permanent (301) redirects — so link equity now flows to the right page instead of a dead end.
Before you relaunch a site, map your old URLs to the new ones and ship the redirects on day one. We publish our own mistakes because the fix is more useful than the highlight reel.
